For most of the years since, mobile industry executives have explained that unlimited plans just don’t make economic sense for the carriers, especially as simply surfing the Internet has expanded into all manner of apps, realtime driving directions, streaming music and video, and online games. Carriers, as they explain over and over again, own a limited amount of spectrum, or airwave licenses, thus limiting capacity for customer data usage.
But slowly unlimited plans have been coming back, and this week they nearly took over the entire scene. Both T-Mobile TMUS -1.51% and Sprint S -1.50% introduced new, cheaper-than-ever unlimited data plans. T-Mobile’s new plan started at $70 for one line and went up to $160 for four lines. A prior unlimited plan ranged from $95 for an individual customer to $280 for four lines. Sprint went even lower, offering its unlimited plan for $60 to $160. Its old unlimited plan started at $75.
And both carriers said they intended to phase out the remainder of their data-limited plans sooner or later (T-Mobile said it would start next month for new customers, while Sprint wasn’t as specific).
Courtesy of Fortune
Sell your old phone at WikiWoo
No comments:
Post a Comment